When it comes to keeping up with the volume and quality of story-rich content that your brand needs for its many audience channels – nimble and flexible is the name of the game. Foxtrot Content Studio has been built with the rapid-fire, real-time new media challenge in mind. We cut out the bells and whistles. We stripped back the fringe and focused on production efficiencies, based firmly in strategy. Sounds great, doesn’t it? Sure does.
It takes two to tango.
We at Foxtrot can be nimble all day long, but unless you, the client, are able and willing to adapt to a new working style, these efficiencies become much harder to deliver. The Foxtrot model works best when and if there is buy-in and flexibility on the client side. We work with our clients to agree on a customized working style, which includes defining expectations for all stakeholders involved in content review, edits and approvals. In many cases we strive to put in place creative frameworks or content templates that can be defined in advance, enabling sign-off from legal, regulatory or brand management stakeholders before we even capture a single image. This reduces turnaround times for review and approvals, enables creative flexibility within agreed parameters, and clears the path to the best work in the shortest amount of time. This approach certainly improves with trust and experience in the working relationship and our clients get the hang of working this way in a relatively short period of time.
Ready for a change?
Based on the content strategy defined at the outset, Foxtrot deploys the appropriate skills and equipment for the job at hand. No more, no less. This approach enables simultaneous predictability of cost and flexibility of outcomes because we task the crew with capturing the best possible footage and stories within the available timeframe and circumstances. Sometimes that means the plan changes. And sometimes it’s even better than what was originally planned. But in any case, our team is given the freedom to work from a place of inspiration and creativity, and the results are fantastic.
Foxtrot is here to help. And we’re ready to elevate your content program to entirely new heights.